PM’s prin secy meets secretaries over media strategy of govt

New Delhi: Principal Secretary to the Prime Minister, Nripendra Misra, on Wednesday held a brainstorming session with the secretaries of the central government over the media strategy of the Narendra Modi Government.

Nripendra Misra, Principal Secretary to Prime Minister Narendra Modi
Nripendra Misra, Principal Secretary to Prime Minister Narendra Modi

The PMO is of the view that the tangible achievements of the Modi Government at the ground level related to the extension of benefits to farmers and sorting out the coal, 2G and infrastructure mess are not being adequately reflected in the media coverage.

Information and Broadcasting Secretary Bimal Julka made a detailed presentation at the meeting. The Press Information Bureau is expected to play the nodal role to strengthen the coverage and will rope in DD and AIR for the purpose.

A proposal by Julka has been approved that instead of ministers speaking their achievements, arrangements will be made to ask beneficiaries of government schemes to come out and speak how their lives improved over past one year, since Modi came to power.

It is believed that the principal secretary to prime minister, Nripendra Misra has suggested to secretaries that it would be better for the government to avoid extravagant functions or events.

A government source put it that achievements will be highlighted without fire crackers.

The crop failure coupled with the Opposition taking the battle on land amendments to streets and high-voltage propaganda is building up a perception of an industrialist friendly and anti-poor.

To plug this gap, sources said the government is working on an effective communication strategy at all levels. “From then on, it will be a continuous process,” said another source.