Published On: Mon, Nov 9th, 2015

Nitish uses Modi’s ex-poll strategist to win

Patna: There was one thing in common in the 2014 Lok Sabha election campaign of Narendra Modi and the 2015 Assembly poll campaign of Nitish Kumar — Prashant Kishor.

Bihar chief minister Nitish Kumar with his poll strategist Prashant Kishor after his victory in Bihar assembly elections.

Bihar chief minister Nitish Kumar with his poll strategist Prashant Kishor after his victory in Bihar assembly elections.
Photo:PTI

The 37-year-old master poll strategist, who had devised Modi’s 2014 campaign with innovative programs such as ‘Chai pe Charcha’ and ‘3D hologram show’, emerged as a hero along with Nitish and Lalu in his home state after the Grand Alliance received a massive mandate in Bihar.

Kishor had left Modi and joined Nitish last year to oversee his Assembly poll campaign after the BJP brass reportedly declined to make use of his expertise after LS poll victory.

The grapevine has it that Kishor was miffed with the way BJP treated him and decided to join Nitish to get even.
Kishor has, however, always insisted that he was associated with Modi and not with BJP during the Lok Sabha polls.

He subsequently met Nitish, who was smarting under the big defeat of the JD(U) in 2014 LS polls.
Impressed with his abilities, Nitish wasted no time to hire his services.

Kishor thereafter set up a war room in Patna to run Nitish’s campaign in a professional way with tech-savvy youths and researchers.
He not only took control of Nitish’s campaign on social media, but also gave tips to JD(U) spokespersons on how to counter the BJP’s campaign.
It was not long before Kishor got huge billboards with Nitish’s photos put up all across Patna and elsewhere in Bihar.

His team also got a catchy campaign song, “Bihar mein bahar ho, Nitishe Kumar ho” composed by Bollywood composer Sneha Khanwalkar.
He chose to focus on Nitish’s image as the development man to win votes for him.

inputs with Mail Today

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